Brunello Cucinelli
All brandsItalian fashion house from Solomeo, since 1978
About the brand
An Italian house founded in 1978 by Brunello Cucinelli in Solomeo, a village near Perugia. It began with cashmere in colours nobody was making at the time, and is known today as much for how it operates: wages are twenty percent above the market, overtime is forbidden, and the lunch break lasts an hour and a half. The eyewear is recent - the licence with EssilorLuxottica was signed in 2022 and the first collection appeared in 2024.
- Origin
- Italy
- Material
- Acetate · metal
- Runs
- Permanent collections
A castle in Solomeo
In 1985 Cucinelli bought a derelict fourteenth-century castle in Solomeo and spent two years restoring it. In 1987 he moved the entire company there, and there it remains.
The house is called the "king of cashmere". Eyewear came later: the agreement with EssilorLuxottica was signed in 2022, and the first collection came out in 2024.
An hour and a half for lunch
In Solomeo no one works after 5.30 pm and overtime is forbidden. The lunch break lasts an hour and a half and is eaten together, and wages are twenty percent above the market.
