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MASSADA HONEY campaign, eyewear portrait in a warm interior

Massada

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Swiss eyewear, made in Japan and Italy

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About the brand

A Swiss family house founded in 2010, run by Chris Mastaler and Kate Lupinsky, who is also creative director. The collection has three lines: combination and titanium frames are made in Sabae, Japan, and the acetate line near Valdobbiadene, Italy. The shapes draw on the sculptures of Brâncuși and Arp.

Origin
Switzerland
Material
Japanese titanium · beta titanium · Italian acetate
Runs
Permanent collections

Three lines, two countries

The house is Swiss, but the frames are made elsewhere: metal and combination frames in Sabae, Japan, and acetate frames in Italy, near Valdobbiadene.

The acetate comes from Takiron Rowland in Osaka and Mazzucchelli in Varese, and the plating is done by Eyetec in Japan.

Models from sculpture

The models are drawn from sculpture. Constantin Brâncuși's "Mademoiselle Pogany" and Arp's "Torso" and "Leaf" are named as models for individual frames.

MASSADA HONEY campaign, eyewear portrait in a beekeeping setting
MASSADA HONEY campaign portrait wearing prescription glasses