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Male model wearing John Dalia glasses, Edition 10 campaign

John Dalia

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Craft with a digital signature

About the brand

A Paris house founded in 2011 by the self-taught designer whose name it carries. It works in time-honoured techniques and noble materials, with high jewellery as its reference. The Project series carries an integrated NFC chip - the frame gets a digital signature read by a phone.

Origin
France
Material
Acetate · metal
Runs
Permanent collections; the Project series carries per-piece authentication

A frame with a digital signature

An NFC chip is built into the Project series frames. A phone held against the temple reads that pieces digital signature - the check needs neither receipt nor case.

With it the house addresses a problem luxury eyewear long refused to admit: the counterfeit the eye cannot catch. The frame carries its own proof.

Self-taught, and it shows

The founder did not come out of a fashion school but taught himself the trade. It shows in the collection: no shape exists merely to differ from the last, and the reference is not fashion but high jewellery.

John Dalia eyewear campaign beside stone columns
John Dalia Edition 11 eyewear portrait against a light background