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Male model wearing John Dalia glasses, Edition 10 campaign

John Dalia

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Parisian eyewear with an NFC signature, since 2011

About the brand

A Paris house founded in 2011 by the self-taught designer whose name it carries. It works in time-honoured techniques and noble materials, with high jewellery as its reference. The Project series carries an integrated NFC chip - the frame gets a digital signature read by a phone.

Origin
France
Material
Acetate · metal
Runs
Permanent collections; the Project series carries per-piece authentication

A frame with a digital signature

An NFC chip is built into the frames of the Project series. A phone reads the piece's digital identity, and with the NFC card from the box the frame is registered to its owner.

The house says every frame goes through more than 100 steps of work by French craftsmen.

A self-taught founder

Founder John Dalia did not go to fashion school; he taught himself the craft. He names high jewellery, not fashion, as his model.

John Dalia eyewear campaign beside stone columns
John Dalia Edition 11 eyewear portrait against a light background