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Campaign: Jacques Marie Mage, Dealan 53

Jacques Marie Mage

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A frame to be inherited, not used up

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About the brand

A Los Angeles house that makes frames in numbered runs, the way watches or books are made, with the edition size printed beside every colourway. Jérôme Jacques Marie Mage founded it in 2014 on the premise that a frame should be inherited, not used up. Made in Japan and Italy from acetate, beta titanium, 18-karat gold, silver and precious stones.

Origin
United States
Material
Japanese acetate · beta titanium · 18k gold · silver · precious stones
Runs
Numbered, limited editions

Five months for one pair

A single pair from the titanium line takes nearly five months. It passes through seven stages: mould, pressing, welding, sonic bath, polishing, stress test and final check.

The house pairs old craft with modern manufacture but refuses its main dividend: volume. Runs stay small because the hand cannot make more, not because scarcity sells.

Why the number is on the temple

The number is neither ornament nor certificate. The house prints it because afterwards it cannot extend the run: it has committed to the customer holding 112 of 450. It is the only scarcity guarantee that costs the one who gives it.

Campaign: Jacques Marie Mage, Dewitt
Jacques Marie Mage Tableaux de Chasse campaign, model wearing sunglasses